A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. There are 2 main areas where press release services differ: 1) ability to have your press release be seen by journalists and 2) online viewership (from the public). We believe that the primary goal of a press release should be getting positive "press" for your business. eReleases does the best job of generating interest among journalists, which is the primary reason we selected them as the best press release distribution service.